ACE Printing & Mailing Blog

Do you ever do any personal marketing? I mean the kind of ‘personal’ marketing where you’re selling yourself and your strengths to your boss or supervisor? Have you ever thought about the fact that you personally can do things to build your brand just like any other business does?All of us understand the importance of…

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You want more business right? So you’ve been working on your database, right? You are working on your lead lists, your social media lists, your direct mail lists…right? I knew you were! Me too! What about your email marketing lists, So do you have a survey on what you are sending out? Are you asking…

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A recent study of promotional items — things like hats, mugs, pens, and tote bags, used to market a company — showed some pretty interesting results you might find helpful as you plan your next marketing campaign: 1. Instant recall: For starters, more than eight out of 10 (84%) respondents remember the advertisers of the…

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The single best sales strategy in the world is to find your best clients and ask them, “How do I get more clients like you?” I was in a store last month chatting with the owner, and she said to me: “You’re my ideal customer; how do I get more of you?” I thought about…

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Never assume your current clients know all you can do for them. The best way to get more business is to get more from existing customers. The only way you can do that is to keep telling them all that you do. One marketing strategy for this is to send out a printed piece that…

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I ran across a startling infographic I thought I’d share with you. It’s on the website Information Is Beautiful, at http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/. US adults spend roughly 200 billion hours (combined) watching TV each year. By contrast, it took just 100 million hours to create Wikipedia. All of us at one time or another have wished we…

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If you’re looking for powerful speeches from some of the top thinkers in business, entertainment, and politics from around the world, look no further than TED.com. TED, which stands for Technology, Entertainment and Design, is a nonprofit group that sponsors conferences across the US and UK. Attendees pay to hear thought leaders ranging from Al…

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Why do people go to business seminars and read business books? It isn’t as if the latest business book on your nightstand says something hugely different than the one on your nightstand from last year. But it IS useful to keep reading those books. Why? They remind you over and over of what you need…

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Influence is a hot topic in social media circles. Becoming influential — or at least getting noticed by those who already are — can help spread your message on sites like Twitter through mentions, retweets, and click-throughs to your website. One site that purports to score Twitter accounts on their level of influence is Klout.com.…

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Information is power. You and I both know that, but you may not realize just how powerful information can be or how it can be used. Think of the marketing power behind what you know. The children’s shoe shop that collects the names and birthdays of its small customers can use that data to send…

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