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Topics from Thom Gulyas @ ACE Printing & Mailing in Berlin, Maryland
While digital marketing has dominated the advertising world in recent years, it’s essential not to overlook the power of print.
Packaging is like the silent hero of brand building, quietly shaping perceptions.
If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring.
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you’re aiming to capture your audience’s attention, print materials, like brochures, are the way to go.
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers.
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,” highlighting the importance of connecting well with your customers.
Many may overlook the power of printed sales collateral in today’s digital world. However, print materials remain crucial in closing deals and converting leads into customers.
Print marketing offers a tangible experience that digital advertising can’t replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers.
Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.
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